In 2009, Father’s Day
cost individual consumers an average of $90.89, while Mother’s Day
spending was $123.89, according to a recent National Geographic article. Even though the wallets open less wide than for mother’s day, psychology lecturer Gilbert Cole says the smiles are likely genuine when millions of fathers across
the U.S. open boxes, peel back tissue paper, and admire their new
neckties–still somehow the most common gist for the holiday.

Her research shows that even though
dads get less attention on Father’s Day than moms do on Mother’s Day,
fathers are more likely to be satisfied on their holiday. This letting go of expectation and contentment with what is presented makes Dad, even though he’s never set foot in a yoga studio, a yogi in my book.